Ancillary Text Analysis 2; Magazine Advertisements

I decided to start doing some research and analysing magazine advertisements to get a general feel and knowledge of what they consist of.

Because I studied music magazines last year, and for my end product for my foundation portfolio I had to design and create my own magazine front cover, contents page and double page spread, I already have some knowledge of what to look for.

The Beatles

This is a magazine advert for The Beatles, 'Classic albums and deluxe box set' The headline is in its usual Beatles style, black bold title, drawing it to the eye of the audience. This shows its importance’s within the advert- the name of the group. The image is of the group sitting on a few vinyl records. This is ironic and highlights the word ‘heavy weight vinyl’ in the cover line.
In the 1960’s the Beatles where commonly dressed in grey suits customising the style with their unique yet unusual hairstyles. Another trademark to which they where recognised for. The Image also portrays the time and area to which ‘The Beatles’ where most idolised for in the music industry, it plays alongside the films they produced as most where in black and white. Another Ionic symbol to which The Beatles are also recognised for is the ‘Apple’ illustrated in the right hand side corner of the advertisement. This also links into the several small images of their most classic albums (also highlighted in the cover line). Underneath this is the website address for the groups wed page.

Each text presented on the advertisement is capitalised, simple bold of black font which shows the continuity and sticks to the conventions of the magazine advertisement.